Sprint Nextel S (NYSE), the current weak sister of the major wireless c
arriers, today announced the hiring of Keith Cowan to serve as president, strategic planning and corporate initiatives. The hiring comes as pressure continues to grow on Sprint's top management. Cowan's appointment is a recognition by the company that it needs to get new blood and ideas into its strategic planning process. Management hopes it can find ways to get shareholders in a better frame of mind on the company's future. Cowan appears to be a good pick. He has had extensive experience previously working for BellSouth for over ten years where at one time he was in charge of planning and most recently, was executive vice president for Genuine Parts, an automotive supplier.
Sprint's CEO,Gary D. Forsee said,
"Keith is a results-oriented individual and will be a strong addition to the Sprint Nextel leadership team,...He has a track record of performance in communications and technology that will be a tremendous asset to our company as we continue to seek ways to unlock shareholder value."
Keep a close eye on Sprint Nextel's strategic plans going forward.
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