Monday, May 5, 2008
Recommended Reading - As if you didn't know by now, it's about the bottom line for CMOs
Jennifer Rooney of Advertising Age wrote a story today that examined the importance of sales/dollars for successful chief marketing officers. Liberum tracks CMOs and I thought the story might be of interest to investors focused on firms highly dependent on marketing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment