Management Turnover as Change Agent

Wednesday, March 5, 2008

Atari Gets Major Boost With Phil Harrison Appointment

The ailing game publisher Atari, Inc. ATAR (NASDAQ) made a surprise announcement the other day. Former Sony Playstation software guru Phil Harrison, who recently resigned with great media fanfare as president of Sony Computer Entertainment's Worldwide Studio is now the new president of Infogrames Entertainment (Atari). Harrison will report directly to new CEO, David Gardner, who himself was hired away recently from Electronic Arts to become Atari's new CEO. According to a blog story by Marcus Yam for Daily Tech he pointed out Harrison said,
"This is the perfect time to join Infogrames and help shape the future of Atari - one of the industry's legendary brands," ... "As the game business moves rapidly online I believe we have an outstanding opportunity to create amazing network game and community experiences for players the world over."
Infogrames in a statement said,
Harrison, one of the founding members of the PlayStation team at Sony, will "grow the Atari brand into a leading online game company." His duties will be similar to his last position within Sony: Overseeing game development studios both internal and external while "attracting world-class design and development talent" to Atari.
Atari which has been facing serious problems on the NASDAQ exchange is starting to make product development waves. There might be something to them.

Stay tuned.

For more:

Silicon Alley 3/7
Press Release 3/6
NY Times DealBook 3/7

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